Trademark Obolon means an enormous success of world-wide known Ukrainian beer. A success, which more than 6000 people work for. Together with development Ukrainian beer market in beginning of 90s Obolon company becomes the founder of traditions on the beer market and also on markets of non-alcoholic and low alcoholic drinks. Nowadays, Obolon is a symbol of the modern company that venerates its traditions and at the same time creates them for the developing Ukrainian business. And to the question "What beer do you like most?", in 33 % cases in Ukraine the answer that follows is - OBOLON. OBOLON - "a mug" of Ukrainian Holy Beer's history...
By Olympics 1980 Soviet government set a task to build such a brewery, that would produce beer meeting European standarts. Czech specialists, who are known to be world famous masters of brewing, were invited as consultants. It was them who chose the place for the new brewery. The only criterion was availability of artesian wells. Water is known to be the main component influencing the taste of beer. The place they chose was Obolon, one of Kiev regions, which is situated on Dniper river bank. The word Obolon comes from the times of Kiev Rus, when it meant low river meadows.
And it was the name that brewery later chose for itself. The brewery was built from Czech design and started to produce beer that gained popularity yet in Soviet times. In independent Ukraine Obolon was the first company that started to export its products to Europe and the USA. Beer under trademark Obolon started to be recognized as traditional Ukrainian beer. Thus, Obolon can be called a founder of new traditions of Ukrainian brewing. In process of time Obolon has been develohing and promoting its products on Ukrainian and foreign markets. The principle of borrowing the newest knowledge and technology has allowed it to create the powerful modern production potential. As the result, 80 % of beer exported by Ukraine is of Obolon trade-mark, which is Ukrainian beer # 1 sold on the world markets. Therefore, being the company with Ukrainian capital, Obolon has founded the new way of development of Ukrainian brewery. OBOLON - not only a beer...
Among various products of company, everyone can find something that will satisfy even most sophisticated gourmand's tastes. There are, as following: bottled beers like Magnat, Lager, Light, Velvet, Strong, Premium, Soborne or Non-Alkoholic, soft drinks like Zhivchik, Kvas Bogatyrskiy (another famous drink, based on bread acid), Cola Nova or Lemonade. Also a mineral water, called Obolonska, has its admirers among consumers of Obolon. OBOLON - a pleasure which is enviromentally-friendly...
Environmental protection is considered to be a key component of company's environmental policy. Together with production development Obolon's management implements the newest methods and means to decrease an ecological burden in the region of plant's placing. Constant radiological control effected at all stages of production process is one of the key aspects of ecological safety. For this reason a radiological laboratory has been created. Today it is equipped with the most modern equipment. It allows to do high quality tests of different kinds. Outside from attention to environmental protection connected with production process, Obolon also takes care for salvaging of the wastes connected with its products. In 2002 at its subsidiary in Olexandria (Kirovorgrad region, Ukraine) Obolon launched the line processing used PET bottles. This equipment allows to process over 500 kg of used PETs per hour that equals IS thousand bottles. Unfortunately, material produced by Olexandria plant is not in high demand. That is why the enterprise exports it to China, where it is used for production of lavsan thread, toys and other consumer goods. OBOLON - a beer that makes you cultural, philantrophic and sporty...
Obolon takes part in numerous cultural events in Ukraine and abroad. Obolon supports such events as famous music festival "Tavriyskic Igry" in Ukraine, "New Wave" in Jurmala, Days of Ukrainian culture in Sopot (Poland), beer festivals in Kiev and Moscow, Ollesummer in Tallinn, City days, tours and concerts of popular singers. With the support of Obolon textbooks, scientific books and books for children were published. Obolon invests not only into development of its production facilities. It also does a lot of charity. Obolon company helped to renew Vydubitskiy Monastery that was founded in the second half of XI century by Vsevolod, the son of Prince Jaroslav the Wise. Today it is a part of Ukrainian Orthodox Church (of Kiev Patriarchy). Church of Mykola Prytyska in Podil region of Kiev was also renewed with support of Obolon company. Obolon also provides help to children, veteran and Chernobyl organizations and organizations of disabled people, which are supported by providing working places to their members. Obolon patronizes one of Kiev schools and a kindergarten, helps 4 children's homes. Also sports life of Obolon company has many directions. The main among them is football. A few years ago Obolon invested into the first league team Obolon. In a short period of time the team has been transformed into a strong representative of major league. This is a unique example of sports sponsorship. Obolon is the only beer company in the world that owns a football team of the same name, which plays on a high professional level!!! Besides, the company brings up its own football talents in a teenage sports school Zmina and sponsors a junior football team Zhivchik. Outside football, Obolon also has beach volleyball team of the same name, which performs rather good in Ukrainian championship. A sail and an air-baloon with Obolon logo participate in national and international competitions. OBOLON - Ukrainian beer with devoted consumers all over the world...
Company cooperates successfully with many countries of the world. Exporting its production, Obolon always take into consideration that every single country has its par ticular micro- and macroenvironment. For the time being, costumers of 23 countries all over the world can relish a delightful taste of Ukrainian beverages. These countries are: Russia, Belarus, Moldova, Estonia, Latvia, Lithuania, Armenia, Georgia, Kazakhstan, Poland, Germany, France, Spain, Portugal, Italy, Great Britain, USA, Canada, Australia, Greece, Cyprus, Israel and Vietnam. Manufacturing Journal, Volume 3/3-2008 |  | 06/10/2008
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